control
Jun 23, 2025
Gen Z: The new conservative
To truly connect with Gen Z, brands must move beyond virtue signaling and display genuine commitment to their stated values through actions, says Quantum Consumer Solutions associate.
Oct 17, 2024
People won't care if 74% brands disappear: Havas report
While many brands fumble, a few crack the code and soar ahead, reaping big rewards, according to the agency's global Meaningful Brands report.
Jul 24, 2014
Gokul’s blog: If they had a choice, would clients give up ‘control’?
The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.
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