consumer engagement
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Discounts are dead. Rewards speak louder than cashbacks
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.
Moves and Wins: Week of 14 July
The latest ad films and campaigns from brands like Zee Entertainment, Wrap2earn, Famous Innovations, Bandhan Amc, Digital Kong, Knauf India, Project Worldwide and more, in our weekly roundup.
Campaign roundup: Week of 14 July
The latest ad films and campaigns from brands like The Belgian Waffle Co, Protinex, Lotto Sport, Himalaya, Caratlane, Niat, Muscleblaze, Magic Moments, DaMENSH, Wpp Media, Bandhan Amc, Myntra, Häfele India, Starbucks India, Britannia Bread, Fenesta, Maybelline, Helpage, GM Modular, Mother Sparsh and more, in our weekly roundup.
Campaign roundup: Week of 07 July
The latest ad films and campaigns from brands like Nabhi Sutra, Safari, boAt, India Gate, Bingo!, Kinder Joy, Antara AGEasy, Century Real Estate, Organic Tattva, Tyaani Jewellery, ‘first Copy’,Volkswagen India, Medibuddy, Equentis launches, McDonald’s, LenDenClub, Quaker Oats, Instamart, Tata Soulfull, Abbott, Pride of Cows, Heerson, MamyPoko Pants, Klook, Nom Nom, Olyv, Cars24, Great Learning, Häfele, Organic India, Burger King, Samsung and Cheil India, Fortune, Glow & Lovely, Jupiter, JBL and more, in our weekly roundup.
Campaign roundup: Week of 30 June
The latest ad films and campaigns from brands like Ting and Swisse, Snapchat, Royale Play Wall Textures, Snitch, Ugaoo, Miraggio, BLEP, AI+ Smartphone, KFC, Liva Fabrics, Too Yumm!, Tilda’s, A23, Origem, Warner Bros., Berger Paints, Appreciate, Agoda, Grain2Grind, HDFC Life, Goibibo, 7UP, Luxor Schneider, Zoho, La Pink, Sleepfresh, L&T Finance, Airtel, IIFL Finance, Gulshan Kumar & T-Series, Anurag Basu Productions, and more, in our weekly roundup.
Campaign roundup: Week of 23 June
The latest ad films and campaigns from brands like Tata Tele Business Services (TTBS), Asian Paints, UGRO, Hint, Myntra, Mother Dairy, OPPO, Flipkart, Cashify, Bata India, OPPO India, Kotak Education Foundation, Casio, Appreciate, Dove, Shark Tank India, Wow! Momo, ibis India, Grundfos, NBA, Skechers, L&T Finance, Jockey Woman, DOMS, BLEP, Soch, Hero Cycles, Myntra, ITC India, IGP, Amazon MX Player, Royal Enfield, UNESCO, Fenesta, The Sock Street, India Gate, and more, in our weekly roundup.
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