consumer durables
TBWA bags Haier India's creative mandate
Magnon\TBWA continues to handle digital duties
IAA Leaderhip Awards 2014: 'Marketer of the Year' nominees in 12 categories announced
The awards ceremony will be hosted on 1 March in Mumbai
Number of entry categories in EFFIES set to rise from seven to fifteen
Number of categories in EFFIES, this year, is set to rise from seven to fifteen. Last date for submission of entries is 1st November 2010.
Consumption in urban towns fast catching up with metros: E&Y report
Consumption patterns of urban towns are fast catching up with that of the top six metros of India. The sale of LCD TVs, wellness services is on the rise and consumers in these urban towns are showing an increasing preference for premium products and services of established mass brands.That’s one of the key findings of Ernst & Young’s 'The new market shehers: Tapping Potential Beyond the Metros', a report that’s a follow-up to the Dhoni Effect: Rise of small town India’ that it released two years back.
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