consumer

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Opinion: Consumer sentiments change every quarter
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Mar 12, 2019

Opinion: Consumer sentiments change every quarter

How to ride the wave of consumer sentiment in the country?

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Opinion: Is it time to kill the consumer?
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Jul 04, 2018

Opinion: Is it time to kill the consumer?

We are at a crucial moment in history and brands have a critical choice to make, says the author

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'Digital is a very dangerous medium': Ashish Bhasin
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Nov 01, 2017

'Digital is a very dangerous medium': Ashish Bhasin

The growth of mobile as a medium was the focus of a discussion involving GSK's Alok Agarwal, Kotak Mahindra Bank's Ambuj Chandna and DAN's Ashish Bhasin at an event organised by Facebook

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‘People are not buying Patanjali because of its price’
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Jul 15, 2016

‘People are not buying Patanjali because of its price’

Highlights from a IMRB Kantar Worldpanel discussion on consumer trends from 2015 and the year ahead

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Triton wins Organic Harvest’s creative duties
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Jun 29, 2016

Triton wins Organic Harvest’s creative duties

Agency’s Delhi office will handle pan-India brand; campaign to break in September

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Cannes Lions 2016: ‘Root cause of digital ad blocking is digital ads’
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Jun 20, 2016

Cannes Lions 2016: ‘Root cause of digital ad blocking is digital ads’

NYT’s Mark Thompson and R/GA’s Jess Greenwood discussed solutions to ad blocking, moderated by IAB’s Randall Rothenberg

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