consumer

Jun 26, 2024

Indian consumers prioritise value-conscious purchases amidst a surge in experiential spending: Deloitte’s Future of Retail report

Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.

Jul 21, 2021

Quantum Consumer Solutions appoints Mriganka Shome as associate partner

Agency also hires Shome's team members Ankur Srivastava and Lakshay Jamwal

Mar 12, 2019

Opinion: Consumer sentiments change every quarter

How to ride the wave of consumer sentiment in the country?

Jul 04, 2018

Opinion: Is it time to kill the consumer?

We are at a crucial moment in history and brands have a critical choice to make, says the author

Nov 01, 2017

'Digital is a very dangerous medium': Ashish Bhasin

The growth of mobile as a medium was the focus of a discussion involving GSK's Alok Agarwal, Kotak Mahindra Bank's Ambuj Chandna and DAN's Ashish Bhasin at an event organised by Facebook

Jul 15, 2016

‘People are not buying Patanjali because of its price’

Highlights from a IMRB Kantar Worldpanel discussion on consumer trends from 2015 and the year ahead