chatgpt
ChatGPT goes desi: Aspiration, accents and AI ambition
OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.
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Pakistan English daily Dawn accidentally prints ChatGPT prompt in business report
The internet had a field day.
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Questions mount over AI’s emotional limits
OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.
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ChatGPT traffic is small, but high-intent: AdLift
New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.
OpenAI launches new ChatGPT campaign inspired by everyday moments
The AI platform’s latest ads reveal how users turn to ChatGPT for, well, nearly everything.
India becomes the brief in OpenAI’s global playbook
With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.
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