chatgpt
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Will AI chatbot advertising disrupt adland?
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
OpenAI launches ChatGPT image-generator
The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.
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Digidarts launches AI-powered SEO tool
Named DareAiSearch, the tool aims to help brands optimise their content for AI-driven search engines and LLMs.
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Kate Rouch joins OpenAI as first CMO
This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.
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‘Apple Intelligence’: Three things marketers need to know about the latest iPhone launch
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.
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OpenAI inks multi-year content deal with News Corp
The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.
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