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Anirban Das Blah, former CEO of Globosport has started an independent media and sports marketing company called Kwan. It is understood that Kwan will operate broadly in the areas of celebrity representation, sports and entertainment marketing with clients such as Saif Ali Khan and Genelia D'Souza. A formal launch is expected in December.More details to follow.
Levi Strauss has signed on actor Shahid Kapoor as its brand ambasador. A new TVC is being planned around the actor's association with the denim brand, besides a slew of marketing initiatives including consumer activations that will look at leveraging the relationship.
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