Aug 25, 2010

Ad spend cuts have little effect on shrinking Japanese car market

Japanese car makers slashed adspend during the past couple of years, then sat back expecting the worst. But not much happened, which has led them to question the relevance of advertising to their business.

Aug 23, 2010

CASE STUDY: Mercedes-Benz Taiwan chases sales with ‘You’re really Mercedes’

Mercedes-Benz Taiwan in partnership with Ogilvy & Mather hoped to increase sales with a branding campaign fighting the annual sales slump in August.