The advertising veteran outlines his plans to grow the business in Southeast Asia, as he relocates from India following the platform's decision to retreat
Announcement comes after the Ministry of Electronics and Information Technology made the ban on TikTok and 58 other apps permanent
Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.
ByteDance appears to have made an arrangement with Oracle over TikTok's US operations, after fresh Chinese regulations scuppered Microsoft's proposal.
Mishra has joined the photo and video sharing app as country manager and head of operations
India's biggest telco, which has raised US$20 billion in capital in recent months from firms including Facebook and Google, is reportedly eyeing an investment in embattled TikTok.
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