Feb 11, 2014

Sexuality, gender and racial equality: why workplace diversity is good for marketing

The pursuit of diversity is far more than just a box-ticking exercise: it can have a dramatic impact on the organisation's bottom line, writes Jane Bainbridge.

Oct 05, 2009

Aviva uses Tendulkar's image as father to push child plan

Aviva Life Insurance has rolled out an integrated marketing campaign to push its child education insurance plans.The campaign is built around a recent survey – Aviva Young Scholar Insights conducted by Aviva and IMRB – that revealed that 93% of parents in India are saving towards their children’s higher education as they believe education is the only insurance they can provide to their children.