In the news: 1702 Digital, Acko General Insurance, Arrow, Berger Paints, Budweiser, Crosswords Public Relations, First Partners, Grapes Digital, Madison Digital, Pitchfork Partners, Playerzpot, Star Maa, Tinder
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Agency to handle digital, mainline, retail and social
Rediffusion Y&R's Bangalore office has won the creative mandate for premium men's wear brand Arrow, following a multi-agency pitch. The size of the account is estimated to be between Rs. 6-7 crore. Arrow's business has moved to Rediffusion Y&R from Alok Nanda Communications. Other advertising agencies such as Bates, Saatchi & Saatchi had participated in the pitch.
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