arcopol chaudhuri

May 18, 2010

Arcopol's blog: Of James Bond, Mills & Boon and the navarasas

Last week I participated in an Ad Club Bombay workshop, conducted by Ogilvy’s Madhukar Sabnavis.Thanks to him, for the few of us who chose to be present there, our understanding of advertising and brands only got better.The premise of the workshop was ‘storytelling’ and the need to tell better stories about brands. "Half of the teaching in schools today is extremely boring because teachers do not tell stories. The advertising business essentially is also about story-telling," Sabnavis said.

May 10, 2010

Adland Rockstars: Krishnapriya Datta

This week's Adland Rockstar is Krishnapriya Datta, senior art director, Ogilvy (Delhi).

May 05, 2010

Lowe positions Tanishq as jewellery that 'makes you want to marry'

Lowe Lintas (Bangalore) has unveiled a new campaign for Tanishq, that aims to establish the brand in the wedding jewellery segment, an area that has traditionally been a stronghold of family jewellers.The TVC, written by Deepa Geethakrishnan is a tale of how a mother uses Tanishq's range of wedding jewellery to make her daughter see herself as stunning as a bride. This consequently makes her open up to the idea of an arranged marriage.

May 04, 2010

DDB Mudra launches Volkswagen Polo in 'Made in India' campaign

Volkswagen has launched its campaign in India for the much awaited Polo, a car with a price starting at Rs 4.5 lakh, that is expected to heat up competition in a segment seeing much action lately between players such Maruti Swift, Ford Figo, Honda Jazz, Fiat Punto and Hyundai i20.The campaign created by DDB Mudra and executed by MediaCom, aims to dispel any skepticism about German engineering's efficacy on Indian roads with the 'Made in India' promise. Volkswagen manufactures the Polo in India from its factory at Chakan, near Pune.

Apr 26, 2010

Adland Rockstars: Gerard Jayaranjan

This week's Adland Rockstar is Gerard Jayaranjan, creative director, Euro RSCG.

Apr 19, 2010

Adland Rockstars: Rishabh Dave

This week's Adland Rockstar is Rishabh Dave, copy supervisor, Law & Kenneth.

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