android
Local apps reclaim lost users, not just eyeballs
India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.
Google ad jabs Apple over green-bubble texts
The comedic spot from David Miami pokes fun at Apple’s old texting tech
25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking
Advertisers flock to Android as iOS privacy feature bites
Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say
Glance gets Hardik Pandya, Hina Khan, Rajkummar Rao and Vir Das to lock gaze with
Watch the films conceptualised by DDB Mudra here
What Google's Android Pay will mean for brands
Will Google be able to match Apple with its payment service? And should brands be looking to get on board?
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