Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say
Watch the films conceptualised by DDB Mudra here
Will Google be able to match Apple with its payment service? And should brands be looking to get on board?
As Mobile World Congress kicks off in Barcelona, marketers need to understand how the mobile landscape is changing, writes Mark Slade, EMEA managing director for Opera Mediaworks
Nokia X will run Android apps despite the company's recent acquisition by Microsoft, the manufacturer of the Windows Phone operating system
Apple remains top vendor, while Samsung increased shipments by over 300 per cent, growing market share to 18.4 pc in Q3 2012 from 6.4 pc a year ago
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins