android

Jul 23, 2025

Local apps reclaim lost users, not just eyeballs

India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.

Sep 25, 2023

Google ad jabs Apple over green-bubble texts

The comedic spot from David Miami pokes fun at Apple’s old texting tech

Mar 24, 2022

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report

Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking

Jun 03, 2021

Advertisers flock to Android as iOS privacy feature bites

Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say

Jun 03, 2015

What Google's Android Pay will mean for brands

Will Google be able to match Apple with its payment service? And should brands be looking to get on board?