amitabh bachchan

Oct 16, 2023

Brand ambassador round-up: Week of 16 October

Check out who has signed on the likes of Amitabh Bachchan, Karisma Kapoor and Mohammed Shami

Oct 04, 2023

Should brand endorsers be held liable for misleading claims?

SOUNDING BOARD: There are calls to fine Amitabh Bachchan after he appeared in a 'misleading advertisement' from Flipkart. We ask experts to state whether this is a fair call or whether the brand should be solely bearing the brunt

Oct 03, 2023

Retailer's body calls for legal action against Big B and Flipkart for 'misleading' ad

Accuses Flipkart of indulging in "unfair trade practice" and demands penalty of INR 10 lakhs on the e-comm giant and Bachchan

Jul 25, 2022

Amitabh Bachchan tops celebrity brand endorser chart: Hansa Research report

The study covers over 550 celebrities across domains like films, sports, television, music, social media influencers and more

Apr 21, 2022

Amitabh Bachchan embraces his Indianess with Manyavar

Watch the film conceptualised by Shreyansh Innovations here