Joseph Eapen, CEO, Audience Measurement and Analytics (aMap) will join Media Research Users Council (MRUC) as CEO.Andrey Purushottam, chairman, MRUC has confirmed the development. Commenting on Eapen's appointment, Purushottam said, "Joseph brings tonnes of relevant experience and will play a key role in transforming the MRUC into a vibrant organization that spearheads the cause of timely, credible and cost effective research across all media. I am sure Joseph will make the MRUC far more responsive to the needs of its constituents."
Audience Measurement and Analytics (aMap), the overnight audience viewership provider, has now decided to offer real-time audience measurement.The company will install 'Live Terminals' in the offices of subscribers to this new service and these will be able to see the ratings within one or two hours of the content going on air.
Komli Media's online audience measurement and analytics platform ViziSense has announced its board of advisors.The ViziSense Advisory Board consists of nine industry executives from digital media, marketing, media planning and buying, advertising and market research.
aMap has signed a contract with Tata Sky, securing its DTH audience measurement business. With this deal, aMap will deliver DTH viewership and interactive engagement metrics.
Audience Measurement and Analytics (aMap) has appointed Joseph Eapen (pictured) as CEO. Till recently, Eapen was CEO of aMapDigital, aMap's exclusive panel for DTH homes.Eapen replaces Amit Varma who will be moving on.
aMap has partnered Eurodata to provide international TV ratings in India as well as to disseminate Indian TV ratings globally. Eurodata TV Worldwide is an international organization that provides viewership data of 2000 channels spanning about 80 territories. Eurodata TV Worldwide releases ‘One Television Year in the World’ -- a handbook on TV audience measurement data across the world. aMap was chosen as the supplier of TV ratings in this publication.
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