Bru, from the house of Hindustan Lever Limited, has entered into a co-promotional alliance with the film Aisha, which released on August 6, 2010. The co-branded promotional TV campaign was broken across select channels (English entertainment/news/music) and leads viewers into discovering the special "coffee moments" between characters in the film.
This week, the Emma-adaptation 'Aisha' comes to a theatre near you. As one of the marketing ideas, the film has its own profile page on Twitter, where one of the retweets of London-based Bollywood columnist Devansh Patel is that "Aisha is to girls what dil chahta hai was to boys.."The other two releases are the action-packed 'Predators' and the animated film 'Despicable Me'. Check out the trailers below.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins