Watch the film conceptualised by Wunderman Thompson
The account was won post a multi-agency pitch
Watch the ad films here
Carat Fresh Integrated has made its foray into branded entertainment
Air Asia has retained Carat as its media agency in the Indian subcontinent and Taiwan. Carat bagged the account without a pitch.Said Kathleen Tan, regional head of commercial at Air Asia, "These two market clusters were never included as part of the pitch and this was known right from the beginning to all concerned. The quality of work produced by Carat in the two markets had been outstanding and therefore we decided not to put up these markets as part of the pitch."
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