account management
Overcoming 'big agency syndrome' and why it's time to put the fun back in advertising: Samir Datar gets candid with Campaign
All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar leading The Crayons Network's strategic initiatives, the agency is not only transforming its operational approach, but also successfully attracting new clients. Here, Datar shares these insights and more.
Profile: “Creatives like client servicing to add value”
Jishnu Sen, newly promoted president and CEO of Grey India, tells Arati Rao about his career in account management
Babita's Blog: The Lost Art
Babita Baruah, vice president and client services director, JWT Delhi, continues her introspection on the discipline of account management
Babita’s Blog: Where have all the Young Men (and Women) Gone?
In which Babita Baruah, vice president and client services director, JWT Delhi wonders where the bright young sparks in advertising go, some years into an advertising career.
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