News
After Manchester United and Sachin Tendulkar tie-ups, Apollo Tyres turns to esports for rural consumers
Apollo Tyres' Satish Sharma, president, Asia Pacific, Middle East and Africa, and Remus D’Cruz, head of sports marketing, discuss how the brand has looked at traditional sporting properties as well as esports to attract audiences
Quantum Consumer Solutions appoints Mriganka Shome as associate partner
Agency also hires Shome's team members Ankur Srivastava and Lakshay Jamwal
63% Indians want to watch ads in exchange for free content: Report
17 markets including India, Mexico, Spain and Poland favoured this concept, according to YouGov's global media report
Union Budget expectations: Radio, print and television
After an unexpected hiatus in the form of Covid-19 that slowed the nation down, radio, print and television players talk about their expectations from the upcoming Union Budget 2021…
Republic Media Network accuses Times Now of concealing forensic reports
The network says that the latter concealed the use of landing pages through a 14-point statement
Facebook to roll out news service in India
Facebook has pledged to pay publishers to ensure their content is available in the News tab.
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