Ellerton & Co. Public Relations marked its 10th anniversary on 9 December 2025 with the introduction of Ellerton Creative Studio, a dedicated unit designed to strengthen the agency’s visual storytelling and integrated communications capabilities across Southeast Asia. Headquartered in Singapore, the agency has used the past decade to establish a ‘Greater Southeast Asia’ footprint, expanding operations from its original bases in Singapore and Vietnam to India, Japan, Indonesia, Malaysia, the Philippines and Thailand.
The agency reports that the past 12 months have been a period of sustained expansion, with new teams built across key markets and an enlarged client portfolio across technology, financial services, construction, consumer applications, travel and tourism, aviation, startups and energy. One notable mandate during the year was its appointment as the PR partner for Ethiopian Airlines. The airline, a Star Alliance member, is working with Ellerton & Co. to strengthen brand visibility in Singapore and Australia-New Zealand and to deepen its presence across the wider Asia-Pacific region.
Founder and director Oliver Ellerton said the agency’s growth has been shaped by a focus on service-led principles. He noted that his early experience in hospitality, including with The Ritz-Carlton, reinforced the importance of consistency and attention to detail, values that continue to guide the agency’s work. Ellerton added that the agency has expanded from a one-person outfit in 2015 to more than 20 consultants today, with further expansion planned for 2026.
Ellerton & Co.’s regional development is increasingly aligned with client demand. More than 90% of the agency’s clients now brief the consultancy on multi-market remits, reflecting a shift from single-country communications strategies to broader regional engagement. By establishing teams in India, Japan and the Philippines during the year, the agency has built what it describes as a communications corridor that supports brands entering Southeast Asia and enables companies in the region to build visibility beyond their home markets.
The agency’s strategy is informed by Southeast Asia’s projected digital economy value of US$1 trillion by 2030, as well as ongoing fragmentation across cultural and regulatory environments. The cross-border structure aims to help brands navigate these differences and execute integrated campaigns across diverse markets. Executive director Prayaank Gupta said clients increasingly see Southeast Asia, South Asia, East Asia and the Middle East as part of one coherent regional focus. Gupta added that building on-ground teams helps campaigns remain locally relevant rather than being delivered as top-down initiatives.
To support the region’s growing emphasis on visual content, Ellerton & Co. launched Ellerton Creative Studio. The division combines design, content and digital expertise to ensure that brand storytelling is reflected consistently across physical and digital platforms. Lead designer Parel Tran said the Creative Studio operates as an integrated model rather than a traditional content or marketing unit.
The Creative Studio offers branding and identity development, multimedia production, digital design and strategy with SEO and SEM capabilities, and advanced copywriting to align narrative and visual elements. The objective is to connect PR strategy with creative execution so that brands maintain cohesion across campaigns, touchpoints and markets.