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Read all the latest news from the marcomms world including updates from DO Partners, Ipsos Strategy3, Arré Studio, The Tribune Group, BBH, Pitchfork Partners, Wavemaker, Dentsu, Experience Commerce, Buffalo Soldiers, The Media Manifest, The Womb, Carat India, BLS International, Paytm Money, and more, in our weekly round-up of people moves and account wins.
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49% of the incremental CTV viewers come from rural India, according to Kantar.
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.
MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.