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Read all the latest news from the marcomms world including updates from DO Partners, Ipsos Strategy3, Arré Studio, The Tribune Group, BBH, Pitchfork Partners, Wavemaker, Dentsu, Experience Commerce, Buffalo Soldiers, The Media Manifest, The Womb, Carat India, BLS International, Paytm Money, and more, in our weekly round-up of people moves and account wins.
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From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.