Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
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49% of the incremental CTV viewers come from rural India, according to Kantar.
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Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.
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MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.
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Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation, here are a few guidelines to keep in mind.
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