Wavemaker India has bagged the entire media mandate of Zydus Wellness, which includes the brands under Heinz India, that was recently acquired by the latter.
The agency has been the media AOR for Zydus Wellness since 2013 and bagged the consolidated mandate following a multi-agency pitch.
Tarun Arora, chief executive officer, Zydus Wellness, said, "We are happy to have Wavemaker on board as our media partner again. 2021 is going to be an exciting year of growth and transformation for our brands and we are confident about the level of expertise, market understanding and integrated solutions they will bring to the table in driving this next phase. We've had a long-standing relationship with Wavemaker and are looking forward to continuing this partnership moving forward."
Ajay Gupte, CEO – South Asia, Wavemaker, said, “I am extremely grateful to Zydus Wellness for renewing our partnership once again. We are excited to be a part of their growth journey focussing on product diversification and expansion. With our deep consumer insights along with digital and e-commerce, I am sure we will unlock newer growth levers for Zydus Wellness”.
Shekhar Banerjee, chief client officer and head - West, Wavemaker India, added, “We are proud to work on Zydus Wellness brands for over seven years and our partnership has only become stronger with time. This is a proof of our good work, passion and readiness for the future. We thank them for trusting us with the new brands in their portfolio.”