Campaign India Team
Jan 16, 2020

Wunderman Thompson to handle Sugarlite's creative

Account won post a multi-agency pitch

Wunderman Thompson has been working with Zydus Wellness for Nutralite and Everyuth
Wunderman Thompson has been working with Zydus Wellness for Nutralite and Everyuth
Wunderman Thompson South Asia has won the creative mandate for Sugarlite following a multi-agency pitch. Sugarlite was launched in January 2019 by Zydus Wellness. 
 
Wunderman Thompson has been working on other brands under Zydus Wellness which include Everyuth Scrubs and Nutralite. 
 
Tarun Arora, chief executive offer, Zydus Wellness, said, “We were seeking to partner with an agency that would not only be responsible for communication development but also walk alongside us with strategic inputs on the brand. Hence we decided to extend our partnership with Wunderman Thompson considering the good work that has been done on some of our other brands.”
 
Tarun Rai, chairman and group CEO, Wunderman Thompson, South Asia, said, “Zydus Wellness has some amazing brands in their portfolio, and I am very happy that we have deepened our relationship with the Sugarlite win. We will work in close partnership with the Sugarlite team to achieve their ambitious business objectives. With Wunderman Thompson’s capabilities in data, digital and technology, we are in a strong position to offer end-to-end solutions for the brand.”
 
Kishore Tadepalli, SVP and managing partner, Wunderman Thompson, Mumbai said, “We are truly delighted that we could demonstrate our team’s experience and capabilities in offering a multi-discipline integrated offering to win this very prestigious business. Through Sugarlite, we want to redefine the sugar category in India and creative communication plays a crucial role to achieve the same. We now look forward to this partnership to create content that will help to drive the desired impact and achieve business outcomes for Sugarlite.”
Source:
Campaign India

Related Articles

Just Published

20 hours ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

1 day ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

1 day ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes

1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India