Wunderman Thompson South Asia has won the creative mandate for Sugarlite following a multi-agency pitch. Sugarlite was launched in January 2019 by Zydus Wellness.
Wunderman Thompson has been working on other brands under Zydus Wellness which include Everyuth Scrubs and Nutralite.
Tarun Arora, chief executive offer, Zydus Wellness, said, “We were seeking to partner with an agency that would not only be responsible for communication development but also walk alongside us with strategic inputs on the brand. Hence we decided to extend our partnership with Wunderman Thompson considering the good work that has been done on some of our other brands.”
Tarun Rai, chairman and group CEO, Wunderman Thompson, South Asia, said, “Zydus Wellness has some amazing brands in their portfolio, and I am very happy that we have deepened our relationship with the Sugarlite win. We will work in close partnership with the Sugarlite team to achieve their ambitious business objectives. With Wunderman Thompson’s capabilities in data, digital and technology, we are in a strong position to offer end-to-end solutions for the brand.”
Kishore Tadepalli, SVP and managing partner, Wunderman Thompson, Mumbai said, “We are truly delighted that we could demonstrate our team’s experience and capabilities in offering a multi-discipline integrated offering to win this very prestigious business. Through Sugarlite, we want to redefine the sugar category in India and creative communication plays a crucial role to achieve the same. We now look forward to this partnership to create content that will help to drive the desired impact and achieve business outcomes for Sugarlite.”