Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 20, 2010
ZenithOptimedia increases global ad spend forecast
ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2% to 3.5% during 2010 and stated it is not expecting a "double dip" recession but is "still cautious" about the market.This upgrade is the third in a row, after six consecutive downgrades.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Media
Dec 24, 2025
Campari Group appoints global media agency
Media
Oct 07, 2025
Emirates appoints global media agency
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
PR
2 hours ago
Closed communities are rewriting the rules of influence
Creator-led circles and fandom-driven spaces are subtly but surely overtaking mass feeds as the arena where brands compete for credibility.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
4 hours ago
What Nvidia's shock $20 billion Groq deal means for ...
A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech sector as AI giants consolidate power and reach.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
5 hours ago
Birla Opus Paints celebrates Pongal with new ...
The digital film highlights festive traditions and the role of refreshed interiors in family celebrations.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
5 hours ago
SG Pipers Launches ‘Danka Baja Re’ Campaign Film
The music-led campaign film is aimed at building a unified team identity and strengthening fan engagement.
