SCOOP: Jeans brand spent $142 million in global media spend last year.
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Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.
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Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.
Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.
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