Preeti Hoon
May 08, 2024

Ministry of Mines hunts for new integrated social media agency

The pitch is currently taking place in New Delhi, with the chosen agency looking to be onboarded for the duration of one year.

Ministry of Mines hunts for new integrated social media agency

Ministry of Mines, Government of India, is on the hunt for a new social media agency and is inviting expressions of interest.

Campaign understands from sources that the pitch is currently underway in New Delhi and the selected agency will be onboarded for a period of one year. The applicant agency must have prior experience in working for publicly-listed companies within the last three years.

The scope of work for the chosen agency will be to handle Ministry’s social media presence including and not limited to, script writing, communications through social media channels on behalf of the Ministry, event management, influencer marketing, viral promotion, response management, monitoring and reporting.

The agency will also be given the mandate of public relations and will be expected to draft press briefs and hand their distribution, alongside writing content for Ministry’s in-house magazine and e-books.

Spearheaded by minister Prahlad Joshi, the Ministry of Mines is responsible for the survey and exploration of all minerals, other than natural gases, petroleum and atomic minerals, for mining and metallurgy of non-ferrous metals like aluminium, copper, zinc, lead, gold, nickel, etc. and for the administration of the Mines and Minerals (Regulation and Development) Act, 1957 in respect of all mines and minerals other than coal, natural gas and petroleum.

Source:
Campaign India

Related Articles

Just Published

4 hours ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

5 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

5 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.

5 hours ago

IAS partners with Pinterest, Reddit to provide ...

The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.