Jessica Heygate

Jun 28, 2024

IPG unifies Acxiom and Kinesso under one leader

EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.

May 23, 2024

Google unleashes AI updates and adds greater ...

The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.

May 23, 2024

Meta’s CMO on navigating cuts, competition and critics

Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.

May 23, 2024

Meta’s CMO on navigating cuts, competition and critics

Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.

May 02, 2024

Levi’s picks UM as global media agency

SCOOP: Jeans brand spent $142 million in global media spend last year.

May 02, 2024

Earnings analysis: AI costs rack up at Alphabet, ...

Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.