Preeti Hoon

Apr 05, 2024

BBDO India bags NIIT creative account

The mandate will see BBDO take on duties for mainline and social for NIIT Digital, a learner experience online platform.

Apr 04, 2024

IndiGo Airlines opts for online creative pitch

The low-cost homegrown airline, which was reported to have opened up for creative review in February this year, has ditched offline pitch presentations. Instead, they're asking agencies for digital submissions in a bid to find a new partner.

Apr 03, 2024

The media landscape in India today is a catastrophe:...

Veteran media personality Sagarika Ghose opens up candidly to Campaign about her transition from journalist to member of Parliament, the role of advertising in today's media landscape, and why freedom of press is critical to democracy.

Apr 02, 2024

Is KFC set to part with Ogilvy India?

First reported to be on the lookout for a new creative agency in February this year, Campaign now understands that KFC's pitch is well underway.

Apr 02, 2024

Why OTT is influencing the next big trends in ...

SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.

Apr 02, 2024

Reckitt Benckiser puts Durex creative duties up for ...

EXCLUSIVE: Havas has held the account since 2014.