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BEI Confluence bets big on technology, preps for IPO
Advertising veteran Tapas Gupta talks about the agency's next growth phase, gearing up to go public, stepping down from day-to-day operations and handing over the reins to its new leadership.
CashKaro's Swati Bhargava on creativity, cashbacks, ...
The co-founder also delves into the company's marketing and growth plans for FY25, tapping into India's growth story, and whether or not they're contemplating a future IPO.
Confectionery brand Loyka scouts for advertising agency
EXCLUSIVE: The chosen agency will be expected to work on brand communication for online, OOH and print on a project basis.
Emami calls social media pitch for Navratna, Dermicool
The FMCG company has sent out pitch invitations to selected agencies.
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News Nation appoints Tarun Goswami as marketing head
Goswami will lead the marketing and strategy development for the Hindi news channel.
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MasterChow takes retail route as it aims for higher ...
The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.
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