Talking about U-Boat's India entry, the vice president and chief sales and marketing officer for watches and wearables at Titan Company explains why it is crucial for the brand to maintain the Italian watchmaker's heritage.
Founder and CEO Varun Sud talks to Campaign about entering India's cluttered online-offline dating market and addressing the genuine unsolved companionship problems.
The brand, which is witnessing a transition of its worldwide management, is bullish on its Indian operations, six months after it wound up its businesses in the US and Canada.
In an exclusive chat with Campaign, the former FCB global partner reveals his future plans, reaffirming that he has retired from the agency and not from advertising, per se.