Media
Campaign India Team
Mar 18, 2010

Zee sinks; Colors back on top

Zee's performance in Week 10 (301 GRPs) proved to be a flash in the pan as it dropped to 242 GRPs in Week 11. Colors bounced back with 338 GRPs (311 in week 10) to re-occupy the #1 spot, ahead of STAR Plus which, too, showed an improved performance, delivering 335 GRPs (316 in week 10). Sony was steady at 157 GRPs, while Imagine dropped sharply to 109 GRPs. SAB TV was at 84 GRPs. Track GECs ratings in 2010:

Zee sinks; Colors back on top
Zee's performance in Week 10 (301 GRPs) proved to be a flash in the pan as it dropped to 242 GRPs in Week 11.
 
Colors bounced back with 338 GRPs (311 in week 10) to re-occupy the #1 spot, ahead of STAR Plus which, too, showed an improved performance, delivering 335 GRPs (316 in week 10).
 
Sony was steady at 157 GRPs, while Imagine dropped sharply to 109 GRPs.
 
SAB TV was at 84 GRPs.
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

From cookies to clicks: ITC Foods’ multi-speed marketing play

1 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

3 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

5 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Cannes Lions 2025: FCB India bags India's first Grand Prix of the year

6 Cannes Lions 2025: FCB India bags India's first Grand Prix of the year

RCB’s brand value to cross $140 million: Qoruz

7 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

8 Brands unveil purposeful campaigns promoting green initiatives

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Mark Read to step down as WPP CEO after seven years

10 Mark Read to step down as WPP CEO after seven years

Related Articles

Colors stays on top; STAR Plus, Zee trade places
Media
Dec 02, 2009
Campaign India Team

Colors stays on top; STAR Plus, Zee trade places

Mouth freshener emerges top advertising category during IPL 2025 — TAM Sports
Advertising
May 27, 2025
Campaign India Team

Mouth freshener emerges top advertising category ...

STAR Plus and Colors remain 1, 2
Media
Mar 31, 2010
Campaign India Team

STAR Plus and Colors remain 1, 2

GEC Stakes: Zee, Imagine surprise
Media
Mar 10, 2010
Campaign India Team

GEC Stakes: Zee, Imagine surprise

Just Published

Cannes Lions 2025: FCB India bags India's first Grand Prix of the year
Awards
2 hours ago
Campaign India Team

Cannes Lions 2025: FCB India bags India's first ...

FCB India also grabs a Gold; Ogilvy and Leo other two Gold winners from India, on Day 3.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Advertising
3 hours ago
Staff Reporters

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Reddit launches two AI advertising tools to usher in new era of community marketing
Digital
3 hours ago
Matthew Keegan

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

Emotional marketing: Connecting with customers on a deeper level
Marketing
7 hours ago
Divanshi Gupta

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.