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Zee's performance in Week 10 (301 GRPs) proved to be a flash in the pan as it dropped to 242 GRPs in Week 11. Colors bounced back with 338 GRPs (311 in week 10) to re-occupy the #1 spot, ahead of STAR Plus which, too, showed an improved performance, delivering 335 GRPs (316 in week 10). Sony was steady at 157 GRPs, while Imagine dropped sharply to 109 GRPs. SAB TV was at 84 GRPs. Track GECs ratings in 2010:
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.