In a topsy-turvy week, Zee TV jumped into the reckoning with 301 GRPs for Week 10 while Imagine (172 GRPs) overtook Sony (151 GRPs) to occupy the fourth spot. STAR Plus with 316 GRPs pipped Colors (311 GRPs) at the post. SAB TV was at 90 GRPs. Track GECs ratings in 2010:
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Merchant appointed chief digital officer - sales while Shah is creative production - fiction
Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin
Companies are becoming 'less forgiving' of mistakes, lawyers say.
Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author
