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STAR Plus remained in the leader's slot in the GEC stakes, delivering 314 GRPs (Week 13, TAM, HSM), ahead of Colors with 281 GRPs. Zee was at 257 GRPs, Sony at 127 GRPs, Imagine at 90 GRPs and SAB TV at 83 GRPs. Track GEC ratings in 2010:
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.