Yatra appoints TBWA

TBWA has won the creative duties for online portal, Yatra.com following a multi-agency pitch. Prior to TBWA the Delhi office for Rediffusion Y&R handled the account.

Commenting on the win, Nirmalya Sen, managing director, TBWA India, said, "We are delighted to get this opportunity to help strengthen brand Yatra.com. To grow exponentially you need to look beyond the sameness in a category and think disruptively. And that is perhaps more true of this category than any other. We are looking forward to using Disruption and Media Arts to help take the brand and the category beyond just online ticketing to the rich space of travel."

Pratik Mazumder, head marketing & strategic relations, Yatra.com, added, "We were looking for a partner who would think out of the box and in TBWA we saw a partner whose disruptive thinking and creative approach will leverage Yatra.com as a brand and create differentiated propositions and value in the cluttered, commoditized travel market by developing integrated marketing programs across media platforms"

Yatra.com is an online travel that provides prices, availability and booking facility for air travel, hotels, buses and car rentals across 5000 cities worldwide.