Mugafi and Avalanche partner to launch global entertainment IP platform

Mugafi has announced a strategic partnership with Avalanche to launch what both companies describe as the world’s first dedicated entertainment IP launchpad. The collaboration brings film, anime, music and sports assets on-chain as tokenised Real-World Assets (RWAs), with the aim of addressing long-standing inefficiencies in entertainment financing. Although the global entertainment industry is valued at USD 2.2 trillion, direct access to entertainment assets has remained limited to studios, private equity funds and other industry gatekeepers. Retail audiences, creators and Web3 communities contribute significantly to cultural value but historically lack access to ownership, yield or structured participation.

Mugafi’s technology stack is designed to address these gaps. Its AI systems, VED and Pulse, are trained on more than 20,000 scripts and over one million stories. These systems are used to evaluate entertainment IPs with greater precision. Mugafi’s recent release, Kuberaa, generated collections of USD 35 million. The company has a pipeline of 10 films, more than 1,000 IPs and potential sports IP acquisitions. It is backed by HashedEM, Nexus VP, StartupXSeed and industry leaders from Netflix, Amazon, Excel Entertainment and Panorama Studios.

The partnership is expected to support industry expansion and job creation. Mugafi estimates the creation of 350 to 500 direct roles in AI/ML, production, blockchain operations, distribution and compliance. A further 1,500 opportunities for creators and studios are projected over the next 18 months, in line with the company’s expanding footprint across India, the GCC, the USA, Japan and Korea.

Devika Mittal, regional head at Ava Labs, said: “Avalanche was built to bring real-world value on-chain, and Entertainment RWAs represent one of the most compelling frontiers yet. Partnering with Mugafi allows us to combine institutional-grade blockchain infrastructure with high-quality entertainment IPs, creating a transparent, global, and scalable framework for financing stories that reach millions.”

Vipul Agarwal, CEO at Mugafi, said: “Our mission is to make entertainment financing transparent, accessible, and data-driven. Partnering with Avalanche allows us to bring institutional-quality IPs on-chain with the speed, security, and scalability the ecosystem demands. Together, we’re creating a new asset class that unlocks meaningful value for studios, creators, and global investors.”

In the near term, Mugafi and Avalanche plan to finance more than USD 10 million in entertainment IPs, onboard 25,000 early users and fund between five and ten projects. Planned improvements to the VED and Pulse AI validation models, combined with Avalanche’s network performance, are expected to enhance operational reliability and user experience.

The long-term objective includes exceeding USD 1 billion in annual IP financing throughput, distributing more than 50 titles globally each year and strengthening the category of Entertainment RWAs. The companies expect increased institutional participation as the model matures, positioning the partnership to set global benchmarks in on-chain entertainment financing.

The venture aims to bring verified, AI-evaluated entertainment IPs on-chain, broadening access to a historically closed asset class. The entertainment IP launchpad integrates real-world IPs, AI-driven underwriting and RWA infrastructure to offer both retail and institutional investors access to a pre-validated pipeline valued at more than USD 1 billion. With the entertainment industry valued at USD 2.2 trillion and RWAs projected to reach USD 16 trillion by 2030, the partnership positions Entertainment RWAs for significant adoption across global markets.