Hygrevar Home and Hearth Ltd, a real estate company in South India, has appointed TBWA\India as its communications partner. TBWA\India’s Chennai branch will handle the brand. There was no formal pitch for the account. The business is expected to be worth around Rs. 7 to 8 crores.
Sivakumar, managing director, Hygrevar Home and Hearth Ltd, said, “We were looking for an agency that would provide effective communication solutions to further strengthen the equity for Hygrevar and in TBWA\India we saw a perfect fit."
Speaking on the win, Nirmalya Sen, managing director, TBWA\India, said, “Hygrevar has built for itself a reputation for being reliable and for their impeccable build quality. We are pleased to get this opportunity to co-create their brand with them.”
Arindam Sengupta, vice president and branch head TBWA\ Chennai, added: “There are few categories as steeped in communication conventions as the real estate category. To be able to disrupt them is a challenge we are looking forward to.”