Campaign India Team
Aug 20, 2010

TBWA\India wins Hygrevar

Hygrevar Home and Hearth Ltd, a real estate company in South India, has appointed TBWA\India as its communications partner. TBWA\India’s Chennai branch will handle the brand. There was no formal pitch for the account. The business is expected to be worth around Rs. 7 to 8 crores.Sivakumar, managing director, Hygrevar Home and Hearth Ltd, said, “We were looking for an agency that would provide effective communication solutions to further strengthen the equity for Hygrevar and in TBWA\India we saw a perfect fit."

TBWA\India wins Hygrevar

Hygrevar Home and Hearth Ltd, a real estate company in South India, has appointed TBWA\India as its communications partner. TBWA\India’s Chennai branch will handle the brand. There was no formal pitch for the account. The business is expected to be worth around Rs. 7 to 8 crores.

Sivakumar, managing director, Hygrevar Home and Hearth Ltd, said, “We were looking for an agency that would provide effective communication solutions to further strengthen the equity for Hygrevar and in TBWA\India we saw a perfect fit."

Speaking on the win, Nirmalya Sen, managing director, TBWA\India, said, “Hygrevar has built for itself a reputation for being reliable and for their impeccable build quality. We are pleased to get this opportunity to co-create their brand with them.”

Arindam Sengupta, vice president and branch head TBWA\ Chennai, added: “There are few categories as steeped in communication conventions as the real estate category. To be able to disrupt them is a challenge we are looking forward to.”

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.