TBWA\India wins Hygrevar

Hygrevar Home and Hearth Ltd, a real estate company in South India, has appointed TBWA\India as its communications partner. TBWA\India’s Chennai branch will handle the brand. There was no formal pitch for the account. The business is expected to be worth around Rs. 7 to 8 crores.Sivakumar, managing director, Hygrevar Home and Hearth Ltd, said, “We were looking for an agency that would provide effective communication solutions to further strengthen the equity for Hygrevar and in TBWA\India we saw a perfect fit."