Account won post a multi-agency pitch
The agency will also partner VIP in their entry into two new categories
The agency will look to 'rethink the superficial, scratch-the-surface' approach to brand strategy.
Account won following multi-agency pitch
Moves from Ogilvy & Mather Mumbai, where he was SVP
The second day of the conference saw discussions ranging from ad fraud to going vernacular and 'real' metrics vs vanity metrics
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