Marketing
Rahul Sachitanand
Nov 29, 2021

With mixed travel recovery in Apac, Hilton focuses on shorter, localised campaigns

Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

3 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

4 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

Nike flips the script: From action to intention

6 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

7 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone
Advertising
Aug 08, 2025
Vinita Bhatia

When a reel breaks the internet: Inside Hilton’s ...

Hilton readies ‘connected story’ in latest Asia expansion push
Advertising
Jun 10, 2025
Robert Sawatzky

Hilton readies ‘connected story’ in latest Asia ...

EXCLUSIVE: Hilton eyes India for next travel card revolution
Marketing
Nov 25, 2024
Vinita Bhatia

EXCLUSIVE: Hilton eyes India for next travel card ...

Former Leo Burnett India executive Ankit Singh joins Hilton Worldwide
Marketing
Sep 18, 2024
Preeti Hoon

Former Leo Burnett India executive Ankit Singh ...

Just Published

Haymarket buys Marketing Week, Creative Review and Festival of Marketing
Advertising
4 hours ago
Gideon Spanier

Haymarket buys Marketing Week, Creative Review and ...

Acquisition ‘reinforces’ the owner of Campaign and PRWeek's market-leading position in marcomms.

What the almost-cancellation of Jimmy Kimmel means for creatives
Opinion
6 hours ago
Kelsey Lindell

What the almost-cancellation of Jimmy Kimmel means ...

A pep talk for creatives in the age of authoritarianism.

Advertisers hold the keys to reviving UN sustainability goals
Opinion
6 hours ago
Frank Maguire

Advertisers hold the keys to reviving UN sustainabil...

Most people are not reading through 50-page sustainability reports. That’s where creativity comes in.

SS Rajamouli's lens turns scooter launch into screen spectacle
Advertising
7 hours ago
Campaign India Team

SS Rajamouli's lens turns scooter launch into ...

Hero MotoCorp’s Destini 125 campaign borrows the director’s big-screen flair, positioning the scooter as a futuristic yantra built for aspirational riders.