Incoming boss Alberto Canteli, based in Dubai, vows to ‘be a coach and not a striker’, relying heavily on teams on the ground and plenty of travel going forward
SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process
Focus to be placed on business lines and skill sets above agency brands, says CEO Ashish Bhasin.
Biggest financial commitment to date will involve select global publishers who use Google's News Showcase product, initially on Android.
The move unites tens of thousands of global employees under a single Dentsu brand; the former Dentsu Aegis Network will be known officially as Dentsu International.
He cites 'challenging year' and desire to focus full time on diversity and inclusion.
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