MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.
Asia-Pacific’s poor showing at the 2019 Cannes Lions might reflect a broader East-West disconnect in the global marketing industry. But it’s not time to give up.
