by Rahul Sachitanand | Campaign India

Rahul Sachitanand

The Great Resignation: How a raft of exits is compelling the ad industry to rethink people plans

Advertising

4 days ago

The Great Resignation: How a raft of exits is ...

While employee attrition has always been an industry bugbear, a growing cohort of Covid quitters has pushed companies to rethink the future of work and employment. Although not all are ready to admit there could be a problem afoot

Google ad revenue crosses $50 billion in Q2

Digital

Jul 28, 2021

Rahul Sachitanand

Google ad revenue crosses $50 billion in Q2

Parent company Alphabet sees a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%

Marketing

Jul 27, 2021

Rahul Sachitanand

Marketing in Asia is a balancing act: Visa's ...

The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data

Twitter ad revenue crosses $1 billion in Q2

Digital

Jul 25, 2021

Rahul Sachitanand

Twitter ad revenue crosses $1 billion in Q2

Social-media platform sees overall topline grow by 74% as pandemic rebound and spike in user metrics drive growth

The Work

Jul 21, 2021

Rahul Sachitanand

Visa refreshes brand identity after seven years

The new 'Meet Visa' identity, developed by Wieden+Kennedy, is a nod to the brand's evolution from its card-issuing roots, as it looks to position itself as a broader financial-services platform

2021 Apac adspend to grow 8% to $229 billion: Dentsu

Advertising

Jul 13, 2021

Rahul Sachitanand

2021 Apac adspend to grow 8% to $229 billion: Dentsu

Global investment will grow 10.4% in 2021, with all regions seeing growth, according to Dentsu's latest forecast. Digital spend will reach 54% of the total in Apac