Rahul Sachitanand

Customer transformation, digital drive continued resurgence at Dentsu
Advertising
May 17, 2022
Rahul Sachitanand

Customer transformation, digital drive continued ...

The group reported 14.9% growth in net revenue at Dentsu Japan Network, and its international business posted a 17.7% uptick in its top line for the first quarter of 2022

As pandemic gains dry up, frugal times ahead for Amazon
Digital
May 02, 2022
Rahul Sachitanand

As pandemic gains dry up, frugal times ahead for Amazon

Ad sales growth, along with two years of Covid-fuelled ecommerce growth is slowing, shifting the global online retailer's focus toward cost efficiencies

As subscriber numbers crater, Netflix mulls cheaper advertising-driven plans
Digital
Apr 20, 2022
Rahul Sachitanand

As subscriber numbers crater, Netflix mulls cheaper ...

The video streamer's recent earnings show stress of growing competition, sharing of accounts, and geopolitical tensions

Can adland make work-from-anywhere work?
Advertising
Feb 18, 2022
Rahul Sachitanand

Can adland make work-from-anywhere work?

With some employees embracing logging in from wherever suits their fancy, the industry faces a race to keep pace with the desires of an increasingly footloose workforce

WPP's Mindshare, Ogilvy and Wavemaker make strong return to South Asia AOY awards
Advertising
Dec 06, 2021
Rahul Sachitanand

WPP's Mindshare, Ogilvy and Wavemaker make strong ...

Mindshare bags the top digital- and media-agency awards, while Ogilvy wins the top prize for creative shops in South Asia and Wavemaker wins two people awards

With mixed travel recovery in Apac, Hilton focuses on shorter, localised campaigns
Marketing
Nov 29, 2021
Rahul Sachitanand

With mixed travel recovery in Apac, Hilton focuses ...

Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director

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