by Rahul Sachitanand | Campaign India

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WPP makes $30 million, three-year anti-racism pledge

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Jun 18, 2020

Rahul Sachitanand

WPP makes $30 million, three-year anti-racism pledge

Agency network to make donations, offer free services and shore up its own diversity metrics.

How the pandemic changed advertiser-agency relationships in China: WFA research

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May 12, 2020

Rahul Sachitanand

How the pandemic changed advertiser-agency ...

More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.

Ad revenue crumples, but YouTube shines in Q1 for Google's parent company, Alphabet

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Apr 29, 2020

Rahul Sachitanand

Ad revenue crumples, but YouTube shines in Q1 for ...

At-home consumers bolster YouTube, Google Cloud, but CFO warns Q2 will be difficult for the advertising business.

Digital ad growth will fall to single digits thanks to pandemic: Magna

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Mar 25, 2020

Rahul Sachitanand

Digital ad growth will fall to single digits thanks ...

And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.

GroupM names new Asia-Pacific leadership

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Mar 11, 2020

Rahul Sachitanand

GroupM names new Asia-Pacific leadership

New structure sees Patrick Xu expanding his mainland China remit to include Hong Kong and Taiwan, while Ashutosh Srivastava to manage the rest of Asia-Pacific.