by Rahul Sachitanand | Campaign India

Rahul Sachitanand

'Frankly, we don't want to see more woke advertising'

Marketing

Jun 08, 2021

'Frankly, we don't want to see more woke advertising'

The EVP of Unilever’s near $10 billion global skin cleansing and oral care unit, Samir Singh, says brands can’t hunt for purpose in the middle of a pandemic

Marketing

Jun 07, 2021

Rahul Sachitanand

It's unfair to place brand trust solely on the ...

Trust has to be something that's tied to the mission and the vision of the company, not siloed into one department

How Nespresso plans to brew long-term gains from its pandemic buzz

Marketing

May 31, 2021

Rahul Sachitanand

How Nespresso plans to brew long-term gains from ...

Following a recent campaign fronted by longtime ambassador George Clooney, chief brand officer Anna Lundstrom says she wants to deepen the brand's product range and reinforce its purpose to build upon a Covid bump

Cannes Lions under fire for lack of diversity

Advertising

May 18, 2021

Rahul Sachitanand

Cannes Lions under fire for lack of diversity

Abraham Abbi Asefaw, ousted dean of the Roger Hatchuel Academy learning program at Cannes, decries the decision to leave the program's leadership devoid of people of colour

Marketing

Apr 26, 2021

Rahul Sachitanand

Booking.com CMO on brand's pivot to local sights, ...

Global CMO Arjan Dijk explains how the travel portal is helping consumers (who now value a vacation higher than finding true love, thanks to the pandemic) discover new sights in their backyards (for now)