Agency network to make donations, offer free services and shore up its own diversity metrics.
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
At-home consumers bolster YouTube, Google Cloud, but CFO warns Q2 will be difficult for the advertising business.
And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.
New structure sees Patrick Xu expanding his mainland China remit to include Hong Kong and Taiwan, while Ashutosh Srivastava to manage the rest of Asia-Pacific.
WhatsApp, Google and YouTube top the list in India
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