by Rahul Sachitanand | Campaign India

Rahul Sachitanand

Media

Nov 24, 2020

Siddharth Jain to leave WarnerMedia

Clement Schwebig to lead a new structure that unites WarnerMedia Entertainment Networks, Warner Bros and consumer products, gaming and location based Entertainment, in Asia Pacific

Advertising

Nov 23, 2020

Rahul Sachitanand

For Unilever, pandemic provides new purpose for ...

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

OMG sends sports unit Fuse onto the pitch in Apac

Advertising

Nov 17, 2020

Rahul Sachitanand

OMG sends sports unit Fuse onto the pitch in Apac

Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client; the agency is looking for a country lead in India

Media

Nov 12, 2020

Rahul Sachitanand

Sunita Rajan named Bloomberg's head of media in Asia

As managing director, APAC media sales and marketing, she will be tasked with growing advertising revenues and client marketing across all of the publisher's platforms

Dentsu reports 14.2% revenue decline, profits down nearly 25%

Advertising

Nov 11, 2020

Rahul Sachitanand

Dentsu reports 14.2% revenue decline, profits down ...

Asia performed the worst among regions, and although the company says pandemic pains have eased slightly, a cost-cutting cull aims to reduce the international agency roster from 160 to just six