Jun 18, 2020

WPP makes $30 million, three-year anti-racism pledge

Agency network to make donations, offer free services and shore up its own diversity metrics.

May 12, 2020

How the pandemic changed advertiser-agency ...

More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.

Apr 29, 2020

Ad revenue crumples, but YouTube shines in Q1 for ...

At-home consumers bolster YouTube, Google Cloud, but CFO warns Q2 will be difficult for the advertising business.

Mar 25, 2020

Digital ad growth will fall to single digits thanks ...

And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.

Mar 11, 2020

GroupM names new Asia-Pacific leadership

New structure sees Patrick Xu expanding his mainland China remit to include Hong Kong and Taiwan, while Ashutosh Srivastava to manage the rest of Asia-Pacific.

Mar 06, 2020

The brands making the best impressions on women in ...

WhatsApp, Google and YouTube top the list in India