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In an interaction with Campaign India, Dr Susanne O'Gorman, global customer experience domain lead, Kantar and Soumya Mohanty, managing director, North and chief client officer, insights division, Kantar India, talk about the top trends in customer experience globally and what Indian companies can learn from it.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.