kantar
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Travel brands surge in value as India’s ‘experience economy’ accelerates
Taj, IndiGo, and MakeMyTrip all posted significant gains (42% and above) in this year's Kantar BrandZ’s report.
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SMARTIES India 2025 shortlist unveils the boldest campaigns driving business impact
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.
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Parle retains top spot as India’s most chosen in-home FMCG brand for 13th year
Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
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Cultural ‘Tadka’ drives India’s most effective ads in 2025
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
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India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
69% of Indian consumers turn to influencers for information and 63% for product discovery: Study
India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.
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