kantar

Jul 13, 2020

'Covid-19 has not upset top brands' growth': Kantar's Brand Footprint 2020

The report also revealed the Parle is the most chosen FMCG brand in the country

Sep 25, 2019

Spikes Asia 2019: '60% of the ads do not travel well across Asia'

As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands

Jul 16, 2019

Why First Direct Bank hired caretakers and kindergarten teachers

In an interaction with Campaign India, Dr Susanne O'Gorman, global customer experience domain lead, Kantar and Soumya Mohanty, managing director, North and chief client officer, insights division, Kantar India, talk about the top trends in customer experience globally and what Indian companies can learn from it.

Jul 15, 2019

Kantar and Bain on their $4bn deal: Now we can invest and acquire more

Staying wholly owned by WPP would have limited ambitions, Kantar CEO says.

Jul 12, 2019

WPP sells 60% of Kantar to private equity firm Bain Capital

The sale values Kantar at US$4 billion