kantar

Jul 11, 2025

Cultural ‘Tadka’ drives India’s most effective ads in 2025

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

Jun 18, 2025

India’s Gen Z and young Millennials prioritise digital: Study

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Jun 12, 2025

69% of Indian consumers turn to influencers for information and 63% for product discovery: Study

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.

Apr 23, 2025

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Feb 21, 2025

Women’s cricket searches by Indians rose 103% in 2024: Kantar study

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

Dec 03, 2024

Ipsos confirms Kantar Media takeover talks

The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.