Jul 13, 2022

10% lift in purchase intent through CTV campaigns: Report

In partnership with MiQ and Samsung Ads, along with Kantar as its research partner, the report highlights the efficacy of a brand on connected TV

Jun 23, 2022

Unstereotyping in ads is likely to unlock higher marketing ROI: Kantar report

Also announced the winners of the second edition of its Creative Effectiveness Awards

Mar 08, 2022

Ipsos hires Garima Mall and Pooja Doshi as executive directors

Mall moves from Kantar, while Doshi was with NielsenIQ

Nov 25, 2021

BrandZ India report 2021: Amazon, Asian Paints and Tata Tea most purposeful brands

Zomato (technology), Samsung and Jio (non-FMCG), Surf Excel (FMCG) are ranked second

Jun 30, 2021

What gets measured matters: global inclusion census must be just the start

More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. The WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative

Jun 21, 2021

BrandZ report 2021: Amazon retains top position

Apple, Google, Microsoft and Tencent also among top five most valuable brands