kantar
Tata Consultancy Services emerges as India’s most valuable brand, for the third time in a row: Kantar report
Four Indian brands entered the global top 100 ranking.
Quality, flexibility, and convenience core to winning Indian news subscribers: Google and Kantar study
Emerging models, such as micropayments and ad-lite experiences, offer promising alternatives.
86% of Indians prioritise DEI while making brand choices: Kantar report
Kantar’s Brand Inclusion Index, which debuted in India, reveals that progressive advertising is proven to drive sales.
65% of Indians will buy brands that stand for something they can identify with
This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.
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Apple is the world's first $1 trillion brand: Kantar
Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.
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Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
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