kantar

Apr 23, 2025

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Feb 21, 2025

Women’s cricket searches by Indians rose 103% in 2024: Kantar study

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

Dec 03, 2024

Ipsos confirms Kantar Media takeover talks

The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.

Nov 14, 2024

Gen Alpha drives household decisions as online video viewing soars by 60%: Report

Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.

Nov 12, 2024

Rural India goes hybrid: 47% embrace digital meets traditional media

Rural consumption of FMCG goods surged 60% over last two years, according to the Rural Barometer Report 2024 by GroupM and Kantar.