Advertising Media Marketing Digital In-Depth
Rahat Kapur
Apr 10, 2025

Havas’ global leaders on smart acquisitions, serious CX, and scaling with intent

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.

Photo: Havas' David Shulman (left), Tracey Barber (middle) and Rana Barua.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

3 When Prime Video ads guess your mood before you watch

Razorpay hands over the mic, not the message

4 Razorpay hands over the mic, not the message

Harshhik S Suraiya of Vanilla Films launches Studio Zuno

5 Harshhik S Suraiya of Vanilla Films launches Studio Zuno

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Sister act: Raksha Bandhan ads drop the thali trope

7 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

8 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

When clicks don’t cut it: Why Gen Z attention is the new advertising currency

9 When clicks don’t cut it: Why Gen Z attention is the new advertising currency

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Havas’ global leaders on smart acquisitions, serious CX, and scaling with intent
Advertising
Apr 10, 2025
Rahat Kapur

Havas’ global leaders on smart acquisitions, ...

Customer experience can no longer be an afterthought: David Shulman, global CEO, Havas CX
Advertising
Mar 05, 2024
Anupama Sajeet

Customer experience can no longer be an afterthought...

Havas elevates Rana Barua
Advertising
Jan 11, 2024
Campaign India Team

Havas elevates Rana Barua

Can't take your eyes off India: Havas' Rana Barua
Advertising
Feb 05, 2024
Rahat Kapur

Can't take your eyes off India: Havas' Rana Barua

Just Published

A stray barks the truth in satirical courtroom verse
Opinion
2 days ago
Maneesh Chaturvedi

A stray barks the truth in satirical courtroom verse

‘Bark Twain’ voices the irony of legal battles deciding its fate without ever hearing its woof.

Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion
PR
2 days ago
Robert Sawatzky

Prominent India-based healthcare agency, Medulla ...

Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.

From milk runs to makeovers: India’s subscription shift
Opinion
2 days ago
Geetika Singh

From milk runs to makeovers: India’s subscription shift

India’s $10.34 billion subscription economy is redefining access, convenience, and consumer behaviour—spanning essentials, indulgences, and ownership-free living.

Google plugs into India’s quick commerce ad rush
Advertising
2 days ago
Campaign India Team

Google plugs into India’s quick commerce ad rush

With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, video, and marketplace shelves.