cx
Customer experience can no longer be an afterthought: David Shulman, global CEO, Havas CX
Campaign India sits down with David Shulman to discuss the burgeoning role of customer experience in today’s digital age, growing consumer expectations, and the importance of creating personalised and meaningful experiences in a competitive market
Why First Direct Bank hired caretakers and kindergarten teachers
In an interaction with Campaign India, Dr Susanne O'Gorman, global customer experience domain lead, Kantar and Soumya Mohanty, managing director, North and chief client officer, insights division, Kantar India, talk about the top trends in customer experience globally and what Indian companies can learn from it.
The young and dissatisfied: Hansa Cequity report on CX
Are you geared up for the customer experience challenge in 2018 and beyond? Excerpts from a Hansa Cequity study
Blog: Aggressive action and existential risks - The Forrester 2018 Predictions
The Forrester Report is a must-read-must-imbibe for all CMOs and their next in commands; also for their extended digital teams
Why India lags in customer experience
Lack of budgets and increasing number of consumer touch points rank high among concerns in managing customer experience of Indians
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