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Comment: More copycat Pakistan ads tumble out of the closet
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Apr 04, 2018

Comment: More copycat Pakistan ads tumble out of ...

This time an ad by consumer goods giant, Hindustan Unilever has been plagiarised by a Pakistani personal care brand

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India and Pakistan cross swords over a BBlunt commercial
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Mar 20, 2018

India and Pakistan cross swords over a BBlunt ...

A BBlunt commercial which has been copied frame to frame by a Pakistani beauty brand Olivia Intense is causing tension across the border

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Does the All Out 'tough moms' campaign help the brand?
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Feb 26, 2018

Does the All Out 'tough moms' campaign help the brand?

In an exclusive conversation with Campaign India, Ann Mukherjee, global CMO, SC Johnson says that creating diverse connections is what modern marketing is all about

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Analysis: English print media - present tense, future tense
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Feb 21, 2018

Analysis: English print media - present tense, ...

Three recently unveiled reports indicate that the English media has trying times ahead

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'A good story works everywhere': Ravish Kumar
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Feb 13, 2018

'A good story works everywhere': Ravish Kumar

In a conversation with Campaign India, Ravish Kumar, head, regional entertainment, Viacom18 speaks about the underlying strategy behind the channel's foray into Tamil Nadu

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What can advertising do to come out of the vicious cycle?
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Feb 05, 2018

What can advertising do to come out of the vicious ...

In a freewheeling conversation with Campaign India, McCann Worldgroup's managing director Partha Sinha prescribes an antidote for the current state of the advertising business.