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Advertising's backroom boys take the battle to the marketing front
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1 day ago

Advertising's backroom boys take the battle to the ...

Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies

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“The future is Vivendi. And the past is Martin Sorrell”: Jacques Séguéla
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Apr 02, 2019

“The future is Vivendi. And the past is Martin ...

At the age of 85, advertising legend, Jacques Séguéla, who claims that his English is French, continues to serve as a creative consultant and a member of the Havas Global Creative Council. In an interview with Campaign, during his recent visit to India, Séguéla has many words of caution and sagely advice to a world dominated by technology.

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'Brainstorming is not a good thing': Sheena Iyengar, Columbia Business School
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Feb 25, 2019

'Brainstorming is not a good thing': Sheena ...

Sheena S Iyengar, the S T Lee professor of business at the Columbia Business School spoke to Prasad Sangameshwaran of Campaign India at the sidelines of the IAA World Congress, Kochi. Excerpts from the conversation:

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IAA World Congress: Piyush Pandey hones in on the bitter truth
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Feb 21, 2019

IAA World Congress: Piyush Pandey hones in on the ...

Ogilvy's global CCO Piyush Pandey brought down the curtains on day two of the IAA World Congress leaving the audience with moist eyes

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Mark Pritchard on Gillette: Necessary to have a hard conversation
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Feb 21, 2019

Mark Pritchard on Gillette: Necessary to have a ...

Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.

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Paul Polman: 'If we don't do advocacy, we will not have credibility any more' - IAA World Congress
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Feb 21, 2019

Paul Polman: 'If we don't do advocacy, we will not ...

Paul Polman began his morning address with a clarion call to advertising and marketing leaders