Premium
India's top local brands
Premium
Jul 29, 2019

India's top local brands

Local brands tend to cool off, but their story is far from over.

Premium
Tech dominates India's top 100 brands, FMCG names struggle
Premium
Jul 29, 2019

Tech dominates India's top 100 brands, FMCG names ...

An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?

Premium
'We are now getting to see an unapologetic form of creativity'
Premium
Jul 25, 2019

'We are now getting to see an unapologetic form of ...

Santosh Desai, MD and CEO, Future Brands, explains how India's being culturally influenced by apps such as TikTok

Premium
Why First Direct Bank hired caretakers and kindergarten teachers
Premium
Jul 16, 2019

Why First Direct Bank hired caretakers and ...

In an interaction with Campaign India, Dr Susanne O'Gorman, global customer experience domain lead, Kantar and Soumya Mohanty, managing director, North and chief client officer, insights division, Kantar India, talk about the top trends in customer experience globally and what Indian companies can learn from it.

Premium
Most advertised brand in the ICC World Cup is not the most recalled
Premium
Jul 08, 2019

Most advertised brand in the ICC World Cup is not ...

Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots

Premium
How the TikTok activists are disrupting entertainment
Premium
Jun 26, 2019

How the TikTok activists are disrupting entertainment

Stefan Heinrich, marketing director, US, TikTok and two of the content creators on the platform, Anna O'Brien and Andrea Okeke speak about the need for authenticity on the TikTok platform as the Gen Z is watching everything

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins