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Cannes Lions 2019: Atika Malik of Cheil calls for awakening the lioness
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17 hours ago

Cannes Lions 2019: Atika Malik of Cheil calls for ...

Three women leaders from Cheil speak about the evolution of women in the workplace

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Cannes Lions 2019: 'Move US$19 bn from technology to creativity'
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20 hours ago

Cannes Lions 2019: 'Move US$19 bn from technology ...

In the first of its creativity sessions at Cannes Lions 2019, Jay Pattisall, principal analyst, Forrester Research, Laurent Faracci, EVP of global category developmentm RB Health, Kimberley Gardiner, VP and CMO, Mitsubishi Motors North America, Inc. and Jeff Robertson, CMO, Blue Shield of California discuss the value of agency creativity

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May 29, 2019

"I was never wary of Thinkistan being anywhere ...

Thinkistan is the story of two contrasting characters slugging it out in the seductive, mad world of advertising. One is an English copywriter from a metropolis and the other, a Hindi copywriter from the heartland. Advertising man turned film-maker N Padmakumar 'Paddy', the creator of the series, tells Prasad Sangameshwaran of Campaign India that the making of the series was like setting up an agency of his own. Excerpts:

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Advertising's backroom boys take the battle to the marketing front
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Apr 17, 2019

Advertising's backroom boys take the battle to the ...

Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies

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“The future is Vivendi. And the past is Martin Sorrell”: Jacques Séguéla
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Apr 02, 2019

“The future is Vivendi. And the past is Martin ...

At the age of 85, advertising legend, Jacques Séguéla, who claims that his English is French, continues to serve as a creative consultant and a member of the Havas Global Creative Council. In an interview with Campaign, during his recent visit to India, Séguéla has many words of caution and sagely advice to a world dominated by technology.

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'Brainstorming is not a good thing': Sheena Iyengar, Columbia Business School
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Feb 25, 2019

'Brainstorming is not a good thing': Sheena ...

Sheena S Iyengar, the S T Lee professor of business at the Columbia Business School spoke to Prasad Sangameshwaran of Campaign India at the sidelines of the IAA World Congress, Kochi. Excerpts from the conversation: