Media Digital Research and Rankings
Campaign India Team
Feb 21, 2025

Women’s cricket searches by Indians rose 103% in 2024: Kantar study

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

Women's cricket, live concerts like Coldplay, health and fitness, and smartphones, emerged as key search topics in India during the study period of 2024.

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