Advertising Digital
Rahat Kapur
Apr 10, 2025

Havas’ global leaders on smart acquisitions, serious CX, and scaling with intent

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.

Photo: Havas' David Shulman (left), Tracey Barber (middle) and Rana Barua.

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