customer experience
Customer experience can no longer be an afterthought: David Shulman, global CEO, Havas CX
Campaign India sits down with David Shulman to discuss the burgeoning role of customer experience in today’s digital age, growing consumer expectations, and the importance of creating personalised and meaningful experiences in a competitive market
57% Indian consumers would choose an AI-enabled tool or service over human interaction: Adobe
However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations
Large gap in brand promise and customer experience in telecom, media and tech space: Kantar study
The study also reveals that customers in the telecom, media and tech space are willing to pay more for brands that have superior customer service
Why First Direct Bank hired caretakers and kindergarten teachers
In an interaction with Campaign India, Dr Susanne O'Gorman, global customer experience domain lead, Kantar and Soumya Mohanty, managing director, North and chief client officer, insights division, Kantar India, talk about the top trends in customer experience globally and what Indian companies can learn from it.
The young and dissatisfied: Hansa Cequity report on CX
Are you geared up for the customer experience challenge in 2018 and beyond? Excerpts from a Hansa Cequity study
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