The theme of Mindshare Brand Equity Compass 2011, held in Mumbai on February 24, was "Innovation, Involvement and Investment", and in sessions through the day, marketers and admen debated how best to address these three aspects in ever-changing markets.
In these videos, we asked attendees two simple questions: "What is your definition of innovation?" and "What brands do you consider as innovative?"
WATCH what Mindshare's Gowthaman Ragothaman, Ravi Rao and Madan Sanglikar, Lowe Lintas' R Balki, and HSBC's Maitri Kumar had to say:
WATCH what BCCL's Bhaskar Das, Mindshare's Anita Karnik, Nokia's Viral Oza, IKYA Global's Marcel Parker, and Prozone's Vishal Mirchandani had to say:
WATCH what Mindshare's Dominic Proctor and Hans Mathew, Aditya Birla Group's Ajay Kakar, TutorVista.com's Krishnan Ganesh, and Luxury Hues Consultancy's Amit Dutta had to say: