Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes
Watch the film conceptualised by Ogilvy here
The author believes that this is the right time to use content to reach out to audiences
Here's a selection of 15 films, which in their own way added to the nation's celebrations
Are networks to blame for the rise of independents? Is there space for so many? Will networks suffer?
Watch the ad film created by DDB Mudra
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