The theme of Mindshare Brand Equity Compass 2011, held in Mumbai on February 24, was "Innovation, Involvement and Investment", and in sessions through the day, marketers and admen debated how best to address these three aspects in ever-changing markets.
WATCH the videos from the event where attendees told Campaign India what their definition of innovation is. And we found out which brand is right up there, when it comes to it.
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