Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-31 March 2017.
OPPO India
Shares: 48,670
Likes: 7,81,036
Jaago Re
Shares: 35,382
Likes: 95,546
Paytm
Shares: 24,318
Likes: 2,22,145
OPPO India
Shares: 12,582
Likes: 83,354
Dr. Batra's
Shares: 5,122
Likes: 13,161
Asian Paints
Shares: 4,223
Likes: 57,539
The Boeing Store
Shares: 3,656
Likes: 11,853
NEXA
Shares: 3,538
Likes: 9,635
Grand Hyatt Mumbai
Shares: 3,266
Likes: 2,144
Durex India
Shares: 3,252
Likes: 1,10,077
Bajaj Pulsar
Shares: 1,890
Likes: 1,34,985
Amul Icecream
Shares: 1,580
Likes: 23,037
Amway India
Shares: 1,426
Likes: 1,278
Amway India
Shares: 1,334
Likes: 2,579
Durex India
Shares: 1,292
Likes: 66,268
Caratlane.com
Shares: 1,162
Likes: 73,339
Nissan India
Shares: 1,148
Likes: 95,860
Reliance Trends
Shares: 1,128
Likes: 6,28,908
Caratlane.com
Shares: 1,096
Likes: 94,131
Lufthansa India
Shares: 1,005
Likes: 31,174
